A groundbreaking behavioral targeting system which enables marketers to link the deep consumer insights within Simmons' National Consumer Survey with the Nielsen Television Index.
Simmons BehaviorGraphicsTM offers clients:
-
A patented integration of Nielsen and Simmons data that segments consumers based on their viewing behavior
-
Consumer groups based on a behavior, TV viewing, which serves as a better predictor of other consumer behaviors (automotive needs, restaurant dining, etc.) than demographics
-
Segments available in our adult, teen and kids studies
Simmons BehaviorGraphicsTM is designed to:
-
Define and differentiate viewers
-
Increase competitive revenue share
-
Enhance new business development
-
Maximize the efficiency of advertising inventory
-
Provide in-depth customer analysis within an organization's data assets
Types of clients who can benefit from BehaviorGraphicsTM:
Because BehaviorGraphicsTM resides in both Simmons studies and in Nielsen's NTI, media clients can seamlessly pull a consumer/lifestyle profile on a segment(s) in the NCS and then pull ratings on that same segment(s) in Nielsen. Agency clients can develop the most efficient schedule in Nielsen and Simmons for targeting consumers, not demographics.